
At Marley Spoon, we’re bringing delightful, market-fresh, and easy cooking back to the people. We build products and tools to help people save time and cook delicious meals at home.

Our experience principles are at the heart of how we design and build our digital products. They give us a shared point of view for conversations and decisions in our work.

Our experience principles are:

## Treasure time

We help people enjoy cooking and trying new things while spending their time on the things they enjoy. When our digital products fit in, it must be a purposeful use of time.

## Users in control

Minimise uncertainties, prevent surprises, and reduce the mental load of decision-making to give people control over their experience.

## Everyone can cook

Our products are used by a worldwide community of all abilities. Anticipate the stress cases and design for inclusion so that everyone can cook.

## Fits like the perfect kitchen

Like the perfect kitchen, everything has its place and time: everything’s easy to find, intuitive, and supports the task at hand.

## Trustworthy

Trust must be earned, and it’s reciprocal: for people to give us their trust, we must give them transparency and consistency.

Experience principles


At Marley Spoon, we have a unique challenge: we have several distinct brands that share a single underlying technological platform.

Pistachio is how we’re meeting this challenge. It’s a design system: a living system of guidelines, reusable code, design assets, and tools that help us deliver a delightful experiences at scale.

The benefits of our design system are:

- **Do more with less.** Whenever we design and build a new feature, we use Pistachio as the basis for our work. This lets us design, validate, and ship more quickly, across all of our brands at once.
- **Get the details right.** By having a single source of truth for all of our digital platforms, we create consistency for our brand and user experience.
- **Delight our customers.** By using Pistachio as the basis for our work, we can constantly improve on our experience by building on well-defined and learned behaviours.

The Pistachio design system will eventually contain:

- Principles and goals
- Guidelines (for copywriting, UX & UI, and tech)
- Tools (a UI component library in Figma, pattern library, and more)
- Examples and best practices
- Brand identity assets

We have a long way to go, but we’re making Pistachio available today so that we can bring it into our work right away.

Want to learn more about design systems? Check out the book <strong>“Hack the design system”</strong> in the design library!

What is Pistachio?


This guide is based on several other resources, including:


- [Mailchimp Content Style Guide](https://styleguide.mailchimp.com/)
- [Shopify Polaris](https://polaris.shopify.com/)
- [Wire brand guidelines](https://brand-http.wire.com/text/tone-of-voice)
- [Microcopy: The Complete Guide](https://www.microcopybook.com/)